Today in this article let me tell you how “Mobile Push Notification” is killing your productivity. Let’s see how often do you receive notifications throughout the day? Think of everything a muted vibration which might indicate cricket score or a Facebook message. If you're like most of the teenagers I’m quite sure that you're being bombarded with PUBG and Instagram notification. And whether you realize it or not it is killing your productivity. Research by Florida State University has proved that receiving a push notification is as distracting as responding to text messages or a cell phone call.
Notifications are problematic for a few major reasons. But the most notable one is “Distraction”. Just think of a situation you're seriously reading a book and suddenly your mobile beeps, it is physically and mentally impossible to ignore it. So you keep the book aside and take your mobile and view the notification does it stop? No, it is gonna redirect you to another and another and so on thereby stopping you from reading a book stops your productivity and so on. Another research states that it takes 23 minutes to recover your focus on something after being distracted. Means each notification can you 23 minutes in your life.
Notification can also be addictive. Social media application like Instagram, Facebook, Snapchat, for example, design themselves to you, like how Jim trains Dwight in “The Office” every time he switches off his computer he gives him a chocolate. And a few days later when he switches off his computer Dwight’s hand automatically without his knowledge goes near Jim waiting for him to give chocolate Check out the video to get a much more clear context. Just like that Instagram and Facebook are training us just think when was the last time you’ve ignored a notification. Some might even feel depressed if they go too long without notifications.
Notification is a kind of marketing: Software developers have figured out that notifications are the ones that tend people keep using their product. It’s not just E-mails, calls and text message that alerts us these days, we are receiving notification for are monthly routine like “it’s been a month time for a haircut”.
Notification defaults: Every mobile app we install comes with notification’s turned on by default. Notification’s been a part of our life these days. We’re installing hundreds of mobile apps in our mobile and these apps tend to send out notifications throughout our day and even during the night.
The reign of Notifications: Notifications were initially introduced to for productive purpose like whenever you receive an e-mail rather than checking your mail manually. Accordingly, we can assume that in earlier days notifications were used for productive purpose and then been converted for marketing and training people.
Notifications don’t seem like a big deal but in a big volume, they can sabotage your productivity. If you don’t stop notification it is gonna train you and run your life. Come up with some strategies to minimize the number of notifications you receive.

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