As a business owner everyone gets this question, Who should I hire, should I hire a content writer? Or should I hire a copywriter?
The truth is you need both of them, content writers and copywriter are like two pillars for the company. Let me brief it if you only have copywriters working with you then all the materials out there you always pitching and selling all the time. In today's competitive place, you need to nurture a group of potential customers you always want to be adding value first.
On the other hand, if you only content writers, you’ll be putting out great content, you’ll be spending a lot of time, you’ll be spending a lot of money, and that’s all great, right. You have a lot of people liking the product, but if you don’t convert, if you don’t have copywriter’s to help you convert some of those leads into customers, then you don’t make money. You just have a lot of people liking your product but they are never gonna buy your product. You don’t want that either, right.
What you want to do is to use your content to
- Entice
- Educate
- Entertain
Your audience, you wanna put so much content out in the marketplace and add so much value that your prospects are saying that “WOW”, this is good stuff, I’m getting so much value from it. If the free stuff is this good, I wonder how good the paid products or services will be. And “BINGO!” That’s exactly what you want.
Think of content writing as pre-selling, If you think of it that way this will make a whole lot of sense. As a freelance writer, the highest paid form of writing is copywriting. The easiest form of writing to sell is content writing.
Hence, the conclusion is that both act as a pillar for the sales department.
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